tall, check! thin, check! gorgeous, check!

I swear one more time another celeb utters the words, 'LOOKS DON'T MATTER' when asked what they look for in a potential mate, I'm going to smack the fellow on his or her head. If I get the chance to, that is.

My answer to that is: YEAH, RIGHT.

Snap out of your crystal-ball illusion and wake up to reality. Who is naive enought to actually believe a celeb when he or she says that looks don't matter when looking for a potential mate? I bet an arm and a leg the very same celebs who utters those politically correct statements under the masquerade of appearing as a saintly being, will be the LAST to be seen in public with a pimply, fat and ugly boyfriend/girlfriend.

And, yet, I still heard celebs pronouncing that personality trumps all, holding their kindred spirit up like some kind of trump card.

Especially the male celebs.

Jay Chou once said that his girlfriend doesn't have to be good-looking at all, that personality matters more than her looks. Which got fans all around dissolving into a puddly goo out of admiration for the man. The common consensus is that Jay can have ANY girl he wants, which also translates to the best and prettiest among the lot. His status dictates that he is deserving, therefore he is entitled to the best and it is only right that he demands the prettiest.

My question to ALL fans out there is this: Look who he got for his girlfriend. Action truly speaks louder than words indeed. Jay Chou got attached to Patty Hou, which - surprise! surprise! - has been labelled Taiwan's No. 1 prettiest host and babe.

His rumoured ex also happens to be Taiwanese's dance goddess, Jolin Tsai, whose flawless features don't need extra mentioning in this humble space.

Looks don't matter?! Well, Mr Jay, your action speaks volumes way above the words that you spit out, to the ears of millions of endearing fans.

Why can't male celebrities be direct and just go ahead to say that looks matter when looking for a girl? In fact, it is their number one priority, and personality only acts as a sidekick to the main attraction.

What? Okay, I hear you say, it will affect the male celeb's perfect, exemplery image in their fans' minds.

Rubbish, I tell you!

For far too many times, when asked what they look for in a potential mate, female celebrities have straightforwardly come out to say that looks are their first priority when considering a potential boyfriend.

When reporters asked Jolin Tsai what a guy should do to charm her pants off, her reply was simple enough: "As long as he's handsome, it doesn't matter what methods he resorts to chase me."

Another manufactured singer from Taiwan, Rainie Yang states that her first priority when looking out for a boyfriend, would be that he must be "tall and handsome".

So, what if he's not tall and handsome, would you still give him a chance?

"Impossible," Rainie replied stoutly, "If he doesn't fulfil that basic criteria, then I wouldn't even consider him."

The thing is, human beings often look for their equals when it comes to a potential mate, regardless of whether you are talking about age, finances or looks.

This is why you often see couples with the same size and the same looks getting together. (Although a friend of mine once said that when looking for a boyfriend, you must choose one who is uglier than you, so he won't break up with you.)

As even netizens like you and me have an ideal to look up to, celebs who mostly are self-obsessed narcissists who think they are damn good-looking, obviously, expects their partner to be damn good-looking, or damn rich too.

Of course, there are exceptions - Mischa Barton, what were you thinking? - but they are mostly present in the Hollywood arena, where mis-matched couples pair up with each other, only to be butchered mercilessly by the tabloid peddlers, who never fail to make the uglier partner feel like he or she has a car crash for a face.

Since I'm touching on this topic, I might as well go out to say that males go for looks in a female, while the money remains the main attraction for the feminine species when looking for a man. And, not according to me, mind you. A recent survey done by a British publication reveals that men tend to sway towards the better-looking females when looking for a potential mate, while the fairer sex weights the worth of a man by the depth of his pockets.

There's a joke that men are like bank accounts. Without a lot of money, they don't generate much interest.

Just the other day, I perused the online gossip sites and in one article, Fahrenheit's Jiro talks about his ideal girlfriend.

In his own words, "Let me first clarify that looks don't really matter when I'm looking for a girlfriend. Most importantly, she must have a kind heart and must be able to cook well."

Who wants to bet that the next time Jiro gets caught on the streets with his girlfriend by the paparazzi, the lady whose face gets splashed all over the entertainment pages is going to turn out to be thin and pretty?